I spent a number of years at GP Strategies, a company uniquely structured as a collection of smaller firms across North America, Europe, and Asia that had come together over time. This arrangement offered two key advantages. For one, 'The Portland Office' became our brand—operating with the agility of a small company while leveraging specialized support from other offices whenever needed. However, one drawback was that not everyone was familiar with our team or work. When work was slow, some parts of the organization overlooked us for assistance.
To address this, our Portland design team created a marketing piece to promote our capabilities internally. It resonated so well that account managers soon began using it to showcase our work to potential clients.
